The Bluroc machine continues with the release of unique and creative content, this time around by dropping The Bluroc Festival DVD later this month. The media project documents a concert that took place June 21st, 2010 at the Brooklyn Bowl in Brooklyn, New York and was organized by Damon Dash’s DD172 media collective.

The event was headlined by Bluroc Records’ Curren$y, and also included Big K.R.I.T., Stalley, Trademark da Skydiver, Ski Beatz, Nesby Phips,

Sean O’Connell, Rugz D. Bewler, DJ Boogz, Tabi Bonney, Smoke DZA, DJ Wordy, and McKenzie Eddy. Both the concert and film were sponsored by Adidas Originals.

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