Tag: Rocawear
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That’s Rocawear (@Rocawear): Brooklyn Express Drumline (Video)
Amid reports that Rocawear is on the verge of bankruptcy, losing millions of dollars and that Jay-Z will appear in an upcoming Rocawear commercial titled "From Marcy To Madison Square Garden" to help revive the clothing label, the brand continues with it’s "That’s Rocawear" campaign. The viral video series was launched back in October 2011…
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That’s Rocawear: Demont “Peekaso” (@DemontPeekaso)
Out of all of the "That’s Rocawer" series, this one is my favorite. In the seventh of their viral video campaign to celebrate the Rocawear legacy, the brand features Demont "Peekaso". Demont is 3-time Grammy nominated, R&B Singer Raheem DeVaughn’s Art Director and an on-stage painter on canvas and other surfaces. Demont also created the…
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That’s Rocawear: Impact Repertory (Video)
In the sixth series of their viral video campaign to celebrate the Rocawear legacy, the brand features Impact Repertory. The organization operates as a branch of New Heritage Theatre Group (NHTG), which was established in 1964 and is one of the oldest Black not-for-profit theatre companies in New York City. Two young men from Impact…
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That’s Rocawear: Panama (Video)
In the fifth series of their viral video campaign to celebrate the Rocawear legacy, the brand features Brooklynite and Panamanian rapper, actor and entrepreneur Panama. Run That Back: That’s Rocawear: Style Suite 2011 (Video).
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That’s Rocawear: Style Suite 2011 (Video)
In the fourth series of Rocawear’s "That’s Rocawear" viral video campaign to celebrate their legacy, they recently held a ‘Style Suite’ pop shop in SoHo, NYC. During the event, Travis Beckman of the NY Giants, Uncle O of Power 99, Gary Forbes of the Denver Nuggets plus several other tastemakers share their thoughts about the…
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That’s Rocawear: L.A. (Video)
Rocawear continues with their "That’s Rocawear" campaign viral videos, using it to celebrate years as one of the top fashion brands. In the third series, Rocawear selected female emcee L.A. as the star. She released her debut mixtape and mini movie, The Presentation, earlier this year. In this commerical, L.A. flows over several Jay-Z beats,…
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That’s Rocawear: Dynamic Diplomats of Double Dutch Commercial (Video)
Now this is a very dope commercial. In the second series of Rocawear’s "That’s Rocawear" campaign, a skilled double dutch team is recruited to help celebrate the brand. For this spot, Rocawear celebrates the history of double dutch as a world class sport, which was founded in 1973 by police detectives David A. Walker and…