Steve Stoute, the author of the groundbreaking book, The Tanning Effect: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy, sits down with Jay-Z for an exclusive interview.
During part one, Jay-Z discusses the meaning and impact of his joint album with Kanye West, Watch the Throne, which debuted at number one in 23 countries, his realization of hip hops’ global impact, the epiphany that his music has a substantial impact on mainstream America; and how he felt about being an unpaid spokesman for Cristal and their reaction to hip hops’ embracing of their product.
"The Tanning Effect" is Steve Stoutes’ new venture with HuffPost Black Voices and will be an ongoing series. I’m definitely looking forward to part two.
Run That Back:
That’s Rocawear: Steve Stoute, June Ambrose & Kendrick ’99-’11 (Video).