The cultural significance of Jay-Z’s urban lifestyle brand Rocawear is highlighted in the debut of a new series of webisodes.

Marketing executive Steve Stoute (author of The Tanning of America), celebrity stylist June Ambrose and Rocawear’s Chief Marketing Officer Jameel Spencer discuss how changes in popular opinion have affected some of today’s fashion brands, the longevity of Rocawear, the impacting of "getting it right", how the brand has filtered down to affect other aspects of hip hop culture including liquor, beauty and fragrances, plus more.

Kendrick Lamar and Naomi Campbell also recall their experiences in working with the legendary brand.