Steve Stoute, CEO of Translation Advertising and Jay-Z’s right hand marketing guru, sits down with Soledad O’Brien at the National Association of Black Journalists Conference in Philadelphia, PA earlier this month.

In this clip from their conversation, Steve Stoute defines what the "tanning of America" is, how it has laid the groundwork for transformation of the nation’s economy, and why "boxes" don’t work.

Run That Back:

Steve Stoute & The Tanning Of America: How Hip Hop Created a Culture That Rewrote the Rules of the New Economy (News).