One of my favorite industry businessmen, Steve Stoute, will be releasing a new book, The Tanning Of America, on September 8. He is the founder of Translation Advertising, which is an advertising, marketing, branding and consulting firm.
The Tanning Of America will focus on the impact hip hop culture has had on the global economy. In addition, the book will discuss how shared values between blacks, whites, asians and hispanics affects the newer generations.
Steve Stoute is well known for launching highly successful marketing campaigns which bridge mainstream brands to urban consumers. In his book, there will also be marketing tips on how to connect brands and pop culture, and details on how you can apply these tips to your own brand.
Run That Back: