Nanci O Is Hip Hop

If you’re a Star Wars fanatic, you’ll love this commercial. Brisk Tea has launched a Star Wars Episode 1: The Phantom Menace in 3D cross-marketing today: a mobile app (called Brisksaber) and a limited-edition drink featuring Star Wars villain Darth Maul. The Brisksaber app, which can be downloaded at uncaptheapp.com, invites fans to "Turn your finger into a lightsaber!"

Darth Maul, the Sith warrior who wields a double-ended lightsaber, will also be on limited edition packaging for Brisk Raspberry Iced Tea cans and one-liter bottles.

Brand Channel. Hit the jump to check out the Brisksaber app.