In the "new music" industry, Twitter (@Twitter) and other social media outlets have become an integral part of an artists brand marketing plan. For the second time in 2011, Twitter is rolling out major changes which will change the way users interact with their followers and others.

The Twitter redesign includes a re-designed mobile experience, new user icons (Home, Connect, Discover, Me and Tweet) and a rearranging of the layout.

For brands looking to promote to a specific audience, there are more tools, such as the ability to feature a promoted tweet at the top of the brand’s Twitter page. This Tweet helps you highlight your most engaging and important content and better connect with your target audience. The promoted Tweet on your profile page will appear auto-expanded so that visitors to your page can instantly see the photo or video content that you link to from your Tweet.

For more details on the new, new Twitter click here.

Brand Channel.

Run That Back:

Mariah Carey’s Hologram Concert Broadcasted To Multiple European Cities Simultaneously (Video).