Steve Stoute sits down with Farnoosh Torabi of The Daily to talk about his new book The Tanning Of America: How Hip-Hop Created A Culture That Rewrote the Rules of the New Economy.
During their chat Steve Stoute describes the evolution of cool, how to achieve it plus the major brands that are cool right now, the power of the millennial generation, and also defines the elements of his personal brand.
Run That Back: