In 2011, it appears more and more major corporate brands are linking up with established and respected personalities in hip hop to cross promote their products, from DJ Cassidy for Blackberry and Rockport, to Charlamagne Tha Good, Snoop Doggy Dog and Big Sean for adidas.

Producer/DJ Don Cannon now has a major sponsoship with althletic brand New Balance. Back in ’95 I had a pair of grey suede New Balance 995s that I thought were the hottest sneaks to touch the pavement, but I haven’t rocked them joints since that time.

So it looks like 2011 is the return of NBs. In this new promo commercial, The Cannon describes a day in his New Balance apparel. From the studio, to the barbershop, to his alma mater Clark-Atlanta University, to the club back to the studio, we get a chance to see what it’s like as he balances his two loves and crafts of producing and DJ’ing.

Shout out to Randy Roper for being in the commerical twice: peep Randy interviewing Don Cannon at the 00:10 and 1:35 marks in the video!

Run That Back:

Don Cannon Interview with Randy Roper for HipHopWired.com (Video).