In the latest episode of Hip Hop Bytes, Mr. Shadeed discuss and dissects iTunes (finally) getting the rights to include the Beatles catalog of 13 albums in the iTunes store and how that impacts hip hop culture from an up and coming artist perspective. Even The Beatles had to “Go Digital Or Go Home”.
Why is this important to Hip Hop culture?
1. Legitimacy. Although iTunes dominates digital downloads in the market in the US and beyond, having The Beatles catalog strengthens iTunes’ credibility.
2. Independent Artists. iTunes has a dominate market share in the digital download market. This means your material can be digitally digested to a new generation of new fans via mobile phones and mobile players. This gives your fans a new avenue to check you out. How many artists do you know rely totally on hand to hand marketing of their material?
Mr. Shadeed also gives great pointers on digital distribution. Check out the segment to learn more!
Hip Hop Bytes With Mr. Shadeed Episode 9: The Beatles Enter The iTunes Store & Its Impact On Hip Hop Culture
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Hip Hop Bytes With Mr. Shadeed is an audio time capsule and brings you the latest technology news and digital science and it’s impact on hip hop culture. Mr. Shadeed is a Microsoft Certified Technology Specialist and the co-founder of Baltimore’s SharePoint User Group. He advises corporations ranging from international business units to small start ups on collaboration, best practices, and building communities utilizing Internet technologies and platforms. On the music industry side Mr. Shadeed is the Program Director for the World’s First Digital A&R, Indie Planet Television and VP of Information Technology for Rock and Roll Television RNRTV.
Go Digital Or Go Home!