Jacinta Howard of Rolling Out Magazine wrote a dope post on her blogs about the plight of the female emcees. She also pontificates on the 3 kinds of female rappers that annoy folks. It’s a long read but full of points that present an interesting & fresh take on the status of female rappers.
“I’ve often contemplated why female emcees have gone the way of the wholly mammoth. I’ve also wondered why to be honest, I don’t really like most female emcees.
Most of my musings have focused on industry politics and insider’s refusal to take chances and reinvent the wheel. You don’t know how many executives I’ve spoken to who claim that female emcees won’t sell, have no real audience, and require too much effort to market. Um, excuse me, but isn’t that your job? These executives are so spoiled by these “ready-made” emcees that they no longer even understand the concept of real marketing, artist development and grooming a project to make audiences understand why they need the music in their lives…”
Read entire post here.
P.S.–One thing I get tired of hearing is no one cares about female rappers.
That’s a lie that keeps repeating for some ungodly reason.