This video breaks down the top key elements from the book Empire State Of Mind: How Jay-Z Went From Street Corner To Corner Office. The author Zack O’Malley Greenburg describes how Hov amassed his $450 million dollar business empire: through deals involving touring, apparel, music distribution and sports. Keep in mind, this is a business story, not a music story.
During the video Greenburg also describes some of Jay-Z’s business failures, including the Jay-Z Jeep, a deal that was to be released through Chrysler but fell through at the last minute.
The video originally appeared on the Yahoo series The Daily Ticker.
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