INFLUENCERS is a documentary released last year that featured New York influencers from the fields of advertising, design, fashion and entertainment. The purpose of the series is to provide an in-depth understanding of how to find the balance between passion, art and business.
The first episode features Steve Stoute, who owns a brand management firm which closed deals with Fortune 500 companies for Jay-Z, Justin Timberlake and many others.
If you’re a indie rapper, producer, etc working to build a brand (or enhance it) you should really take 5 minutes and watch this video:
“INFLUENCERS In-depth Series features Steve Stoute, Founder and CEO of Translation, a brand management firm that arranges strategic partnerships between Pop Culture icons (Jay-Z, Gwen Stefani, Lebron James, Justin Timberlake, etc.) and Fortune 500 companies.
In this episode, Steve Stoute discusses the concept of cool, how new cultural codes are redefining traditional corporation communication. He also talks about creating successful collaborations between Artists and Brands.
His client roster includes companies such as Samsung, State Farm, Mc Donald’s, Target, HP, and artists such as Lady Gaga and Rihanna (management).”
Spotted at Eskay’s. You can watch the entire INFLUENCERS documentary here.