With the abundance of new media and marketing tools it’s almost too easy not to fall off. You must be tactfully visible and release new music to blogs and DJs (mixtape, club, etc) on a consistent basis. It is also vital to network with promoters, models, various forms of media and be able to work with others. There’s also videos, with flip cams and video editing software so cheap you can get one of your homeboys/girls to shoot a video for you.

We also talk about several Carolina artists that had really good buzz and decent music out 6-12 months ago but we wonder where they have been recently. From NC there’s J. Khrist (Fayetteville), Small World (Raleigh), Brolic D (Raleigh) (both of whom are signed to Ludacris’ DTP) and Charlotte’s Sonny Rich. SC had State House (who were signed to Grand Hustle but got dropped earlier this year for reasons unknown) and Yung Daze, who was previously signed to Mr. Collipark (the home of Soulja Boy).

Where Is Hip Hop? Episode 64: The Importance Of Staying Relevant

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WHERE IS HIP HOP? will give you information on the current state of Hip Hop in the world today as seen by Randy Roper aka Randy Exclusive, Music Editor of Ozone Magazine and yours truly. We talk about who is hot and who is not, interviews, how we feel about certain albums and the direction of Hip Hop culture in the world today.