Dirty Dave (@DirtyDaveDDE) Talks Digital Branding Strategy, Building An International Multimedia Brand, The Beauty Of South Carolina Music & Culture + More

This weekend in Greenville, South Carolina the 6th Annual SC Music Awards celebration went down in grand fashion. The main event awards show at the Greenville Marriot was a sold out, standing room only event with 500+ attendees in the building. I’ve attended the SC Music Awards every year since 2009 and each time, The Niche Carolina Magazine and One Love Marketing Group tops the previous year with an even better, top quality and well produced show. 2013 was no exception.

nancioishiphop.com hosted the live stream, which included streaming of both the main stage and VIP interview room. We captured some great interviews through the night, from Columbia’s DJ Loui Vee (who’s DJ’ed twice on BET’s 106 & Park this year) to Pineville’s Benjamin Starr (who released the incredible Guns & Roses mixtape back in November–which made it onto my The Top Carolina Hip Hop Releases Of 2012 list). It was an awesome evening.

The live stream team had shut down everything and packed up all of the equipment. Just as we were about to leave, Charleston’s Dirty Dave stopped by the VIP interview area. He had an extremely busy day at the show, from picking up three awards — Single Of The Year for “Count Up” featuring Yung Rome, Male Hip Hop Artist Of The Year, Album Of The Year for The Carolina Plug (another project that made it onto my 2012 list) — to performing.

Although several great interviews had already taken place last night, we absolutely had to take advantage of the opportunity and bring back the live stream for an interview Dirty Dave.

Dirty Dave has had an extremely busy year. His 1000 Ways To Get Paid tour touched down in Kentucky, Louisiana, Texas, Tennessee, Florida, Georgia and Indiana. Dirty Dollar Entertainment opened a second studio in Atlanta (studio one is in Charleston). And just last week, Dirty Dave released two new singles with ATL’s Migos, “Carolina” and “Ken Nyugen”.

During our chat, we touched on all of this plus much more. Dirty Dave talked Dirty Dollar’s digital presence and the strategy behind their internet presence, building Dirty Dollar into an international multimedia brand to include book publishing and movies, and completing calculated business moves that “make sense”.

Dirty Dave also talks about his decision to craft the Dirty Dollar brand using Master P’s No Limit Records as a blueprint, bridging the divide and establishing an music industry in South Carolina, and the beauty of South Carolina music and culture.

At this point, the event area was pretty much closed. Hotel management stopped by a couple of times (I guess to hurry us up, LOL), staff was moving equipment from the rooms and wireless connectivity was spotty since everything was being shut down. However, the stream team was still able to capture the majority of the interview. I appreciate you Ashley, DiDi and Scoey.

Y’all can check out the rest of the interview below.

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